On 11 January 2016, Senior Minister Inayatullah Khan, Minister for Local Government and Rural Development in Khyber Pakhtunkhwa province, Pakistan, officially launched the website and communication strategy for the Khyber Pakhtunkhwa District Governance and Community Development Programme (KP-DGCD) implemented by HD to facilitate the implementation of the Community Driven Local Development (CDLD) policy in Malakand Division.
Communication underpins the implementation of the CDLD policy, whereby community-led development policy places decision-making in the hands of the 3493 villages. Each village can bid for funding for what it deems as the most needed community projects. This bottom-up approach places responsibility and control in the hands of communities, it also increases the need for information at all levels. The new communication strategy strives to improve the flow of information around the community and to the villages through the use of multiple media platforms.
In his launching speech, Mr Khan pledged the government’s full support to the implementation of COLD policy:
“Our government is focusing on bridging the gap between the state and citizens”, the Senior Minister told the audience, “Today’s launching of a communication strategy lays down a strong foundation for the implementation of the strategic communication action plan”.
At the event, HD's Team Leader, Mr Brian Fawcett, briefed the audience on the strategy and its importance for the project’s successful implementation.
The Khyber Pakhtunkhwa District Governance and Community Development Programme website is now active; the programme also has an active Facebook page providing regular updates on the progress that is being made.