KITUP on tour

Kit and Kiti, the mascots of the KITUP II project, went on a road trip around Turkey in April 2016.
28.04.2016

Human Dynamics team's KITUP project’s mobile awareness campaign with cartoon characters and robots, began a road trip around Turkey in April 2016. With everybody on board the "Social Security Bus", Human Dynamic's team visited 40 primary schools across the 30 pilot provinces. The campaign runs for ten weeks, as mobile trainings will be held in the KITUP bus as it tours more than 15 towns. The long term strategy of the event is to decrease unregistered employment through raising the awareness of younger generations.

The KITUP bus is convertible and easily becomes a computerised classroom, consisting of ten desktop computers, a notebook and a LCD TV on which awareness materials are broadcast. 

A team of three artists participates in the initiative to promote the two cartoon characters designed for the project. The cartoon films with the two robot-like characters - Kit and Kiti, have become well-known amongst children in schools in Turkey and are gaining popularity in the project’s YouTube channel. (video is in Turkish).